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The Guardian - UK
The Guardian - UK
Lifestyle
Sinéad Campbell

‘It’s cooler than saying I bought this on Asos’: the big car boot sale rebrand

Floris Wake and Faye Donley holding up some of their vintage clothing
Roll up, roll up …. Floris Wake and Faye Donley holding up vintage clothing for sale at Balham car boot sale in south London. Photograph: Sophia Evans/The Guardian

It’s a crisp Sunday morning in south-west London. Tucked within rows of terrace houses, the playground of a primary school has been transformed into an outdoor treasure trove. Tables are filled with stacks of books and board games; clothes hang from metal racks or are piled into boxes which are strewn over a hopscotch. It’s the 10am opening of Balham car boot sale. A modest queue filters through the entrance: families, pensioners, fashion influencers, TikTokers.

Three friends – Dominique Gowie, Abbie Mitchell (both 25 years old) and Affy Chowdhury (26) – arrived an hour earlier, to set up. They are selling at a car boot for the first time, enticed by the growing hype circulating on social media. “If you go out and say: ‘Oh I bought this at the car boot,’ I think it’s actually cooler than saying I bought this on Asos,” says Dominique.

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