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Mark White

'It's brilliant for the fans' No Lay's No Game ambassador Thierry Henry tells FourFourTwo exclusively about the new campaign getting supporters closer to the stars than ever

Thierry Henry Lay FourFourTwo United States WhatsApp World Cup

Thierry Henry celebrates after scoring for France against South Korea at the 2006 World Cup.

World Cup 2026 is on the horizon and the gears are turning for what promises to be the most expansive tournament in history, in North America this summer – but this competition isn't just about the 104 matches taking place in the United States, Mexico and Canada… it's also about the culture surrounding the beautiful game.

This summer, Lay's are bridging the gap between the stadium and the sofa, with their now-iconic ‘No Lay's, No Game’ campaign back again with a star-studded line-up. Fans are invited into the inner circle – quite literally – via WhatsApp groups with footballing legends this summer, and an exciting ‘Fan of the Match’ initiative.

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