For Graham Pitts, group managing director of the creative design and print agency KGK Genix, it was the pandemic that prompted him to rethink how he runs his business.
His company specialises in designing and creating brand activations, retail displays, event graphics and exhibition stands throughout Europe, and when retail shut and events stopped, 65% of its business disappeared. Working primarily with blue-chip clients, Pitts had seen how many businesses were working towards the 2030 sustainable development goals, including the 2050 net zero emissions target, and how they were looking for eco suppliers. Boosting his company’s environmental credentials seemed like the obvious path to take. “We had lots of time to think about how we would recover and set ourselves apart,” he says. “Coming up with new ways of doing the same things means we stand out from the crowd and won’t get left behind.”
