On Saturday, it will be 30 years since Bill and Pamela Slocum took over Paddywack Promotional Products, surviving by keeping things simple and batting away competition from overseas.
Paddywack was established in 1988, with the Slocum family taking over on November 25, 1993.
The Slocums' daughter Alison, 37, who grew up in the business, is now its general manager, a well as being mum to two youngsters, Hazel, four, and Edmund, one, with partner Colin Westerlaken.