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Guitar World

Entertainment

Henry Yates

“It’s almost impossible for our machinery to make a bad string”: Jim D’Addario on the history, innovations and future of the world’s biggest string manufacturer – and its biggest-selling string sets

AR Future John Jr Neil Godwin Pat Metheny Gibson Martin

A set of D'Addario guitar strings photographed against a light wood background.

The D’Addario story begins in the Abruzzo mountains of Southern Italy, crosses the ocean to America at the dawn of the 20th century, and writes a new chapter with every pack pulled from the peg of a neighbourhood guitar store.

But alongside the geographical mileage, what resonates with this family firm’s current custodians – chairman of the board and chief innovation officer Jim D’Addario and CEO John D’Addario III – is the relentless march of its product.

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