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Reason
Reason
Paul R. Abramson

It's All About the Jimmy Hats

In 1991 I was in Geneva serving as a technical advisor to the World Health Organization's Global Programme on AIDS. We were chipping away at a task that seemed insurmountable: the exponential growth of the AIDS epidemic. But we knew our strategy—which relied on affordable condoms and clever advertising—could, at least theoretically, work. All we needed was user compliance.

The United States, however, wasn't pulling its weight, despite having plenty of money and technical expertise. Yes, the Centers for Disease Control was moving forward, publishing an article in 1981 about an opportunistic infection affecting immunosuppressed gay men. Four years later, an HIV antibody test was developed. By 1987, even Surgeon General C. Everett Koop had stepped up to the plate, urging that the nation's physicians recommend condom use for sexually active patients. 

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