It’s hard to believe it has been 15 years since Swedish fashion giants H&M first introduced their home interiors offshoot. It’s even harder to imagine how we were decorating our homes before then. Since its launch in 2009, H&M Home has firmly established itself as the number one destination for on-trend, chic and affordable home decor. With Scandi style at its roots and a finger-on-the-pulse approach to trends, H&M Home is a favorite for professional interior designers and novice home decorators alike.
So, it should not have come as a surprise to us when interior designer and ultimate tastemaker Lucinda Chambers sang the praises of H&M’s bath mat collection. “They're not expensive,” the designer told us, “but you can feel the quality of them, and how well chosen the materials they're made from are.”
