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TechRadar
Ruth Hamilton

"It's a total reinvention of a category" – L'Oréal exec on why its new glass, infrared-powered hair straightener is so exciting

Guive Balooch LOréal
L'Oreal Light Straight + multi-styler.
  • L'Oréal Light Straight + Multi-styler has been unveiled at CES 2026
  • Plates are made from glass and use patented infrared technology
  • Can straighten effectively at lower temperatures

L'Oréal has just unveiled its next-gen straightener, and it could be a game-changer – not just for anyone struggling with frazzled locks, but for the haircare market in general. The Light Straight + Multi-styler uses a patented infrared light technology that's designed to work at lower temperatures, helping keep hair healthy.

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