Delivery rider incentives have risen far less than usual this summer as ecommerce and quick-commerce firms tighten spending despite rising fuel costs and seasonal worker shortages amid softer demand and broader macroeconomic uncertainty.
“Incentives have increased by only 5-6% this year, unlike the usual hikes (10-15%) we see in summer when there is a shortage of riders,” an industry executive told ET. “Platforms are facing cost pressures after packaging and logistics costs went up following the West Asia conflict.”
