
English football club Forest Green Rovers, who play in EFL League Two (the fourth tier of English football) have launched a range of merchandise in conjunction with The Grateful Dead.
The unlikely partnership recognises the club's well-established green credentials: in 2018 they became the first UN certified carbon-neutral football club, while the stadium is powered by renewable energy, the team travels to games in an electric bus, vegan food is served to both players and the fans, and the 'Player Of The Match' award is sponsored by meat substitute Quorn.