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Stephen Farrand

'It's a major challenge' – Visma-Lease a Bike need to find €30 million sponsor to keep up with rival super teams

Visma Lease a Bike Richard Plugge Soudal VismaLease a Bike Jumbo Rabobank Cyclingnews

PRAZ-SUR-ARLY, FRANCE - AUGUST 03: Pauline Ferrand-Prevot of France and Team Visma | Lease a Bike - Yellow Leader Jersey prior to the 4th Tour de France Femmes 2025, Stage 9 a 124.1km stage from Praz-sur-Arly to Chatel Les Portes du Soleilon 1298m / #UCIWWT / August 03, 2025 in Praz-sur-Arly, France. (Photo by Tim de Waele/Getty Images).

Visma-Lease a Bike face a race against time to find new title sponsor worth at least €30 million if they hope to continue as a super team in pro cycling and compete against UAE Team Emirates-XRG, Lidl-Trek, Red Bull-Bora-Hansgrohe, and Decathlon-CMA CGM.

Cyclingnews understands that Visma is expected to remain as a minor sponsor but is likely to significantly reduce its funding, leaving a search for a new naming rights title sponsor.

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