“I have mine and then you have yours, don’t you?” says Josh Hand. The owner of British elite squad Spectra Racing p/b DAS is comparing strategies for finding sponsors with his team manager, Gina Ball. “Yours tend to be more successful,” he admits. “I tend to use LinkedIn as a huge research platform, and then it comes down to essentially cold emailing.”
Hand then looks across to Ball, and passes her the proverbial microphone. “The last few sponsors that I’ve brought in,” she starts, “I’ve genuinely just DMed them on Instagram through the team account, and it’s fallen to the right person at exactly the right time.” It’s a point that’s so important, she repeats it again for emphasis: “It’s just finding the right person at the right time.”
