Experiential design is a human-centred creative genre that seeks to build multisensory experiences with emotional resonance. Combining interactivity with environmental design, it transcends traditional creative mediums to build immersive experiences that engage with audiences, redefining the act of storytelling as we know it.
To get some expert insight into the Brand Impact Awards' newest category, I caught up with Tommy Taylor, creative partner at BIA award-winning creative agency Alphabetical, to discover the key to creating successful experiential design. Together, we discussed the challenges of the creative genre, how advancing technology is influencing the design process, and what he projects for the future of experiential design.
