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PC Gamer
PC Gamer
Jeremy Laird

It might be hard to imagine even worse GPU prices but the CEOs of Best Buy and Target both predict tariffs will push consumer prices up and fast

Nvidia RTX 5070 Founders Edition graphics card from various angles.

The CEO of electronics specialist Best Buy says that "price increases for American consumers [are] highly likely" as a consequence of tariffs going live today. Meanwhile, the CEO of Target reckons that tariffs mean "prices will go up". So, if you're in the market for a GPU and you spot anything near MSRP when Nvidia's RTX 5070 and AMD's RX 9070 and 9070 XT new graphics cards go on sale later this week, it might be an idea to jump on them before the tariffs hit the next batch of cards.

CNBC reports that Best Buy’s Corie Barry said China and Mexico are the company’s top two import territories, with 55% and 20% of its products sourced from those countries, respectively. “We expect our vendors across our entire assortment will pass along some level of tariff costs to retailers, making price increases for American consumers highly likely,” Barry said on Best Buy's quarterly earnings call with investors.

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