If you've been following the general discussions around Assassin's Creed Shadows, you'll have probably noticed—if you've had the stomach for it—a great deal of fury about the game's lead characters. From Elon Musk taking swings for some unfathomable reason, to over-placating apologies from the company itself, to the game's subreddit having to instate new rules to get people to please shut up about it, it's been a headache and a half.
Speaking at a BAFTA event (thanks, Eurogamer) in London, franchise head Marc-Alexis Coté has given Ubisoft's biggest outright condemnation of this behaviour so far. First, though, some context:
