Apple’s dream of a future where we’re all swiping and swooping through virtual and augmented reality versions of macOS and iOS might be at an end. That’s because poor sales have reportedly forced Apple to cut production and reduce the marketing budget for the Apple Vision Pro by 95%, according to market intelligence group Sensor Tower, as reported in the Financial Times.
I doubt this will come as a huge surprise to many who’ve been following the technology world over the past year or so, as the Vision Pro not only launched at a hefty $3,499 in the US, but was also limited to Apple platforms. This classic walled-garden approach is nothing new for Apple, as it has worked wonders for the tech giant in the past; yet this time it looks like it hasn’t paid off.
