Avon, Connecticut, lies toward the north of the US state, a small town of perfect contour and construction, where even on a bare-branched midwinter afternoon, the light falls pleasingly across East Main Street. The population is largely white and affluent, and alongside the Walmart and the Whole Foods, there is a congregational church and a country store that, in the autumn months, offers hayrides to a nearby pumpkin patch.
When Julie Sherman Wolfe moved to Avon from Los Angeles five years ago, it was a relocation she came to regard as a self-fulfilling prophecy. Sherman Wolfe is the screenwriter behind 22 Hallmark movies, from The Convenient Groom, via Right in Front of Me and Always Amore – films that were often set in precisely the kind of quaint New England town to which she and her family had moved. The draw for Sherman Wolfe echoed the on-screen appeal for viewers. “I think the more unsafe the world seems, the safer a small town seems,” she says. “It’s the idea that less bad stuff is going to happen to you in Avon than it is in Brooklyn. It’s a nostalgia thing, where it just feels warm and fuzzy.”