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The Mary Sue
The Mary Sue
Sarah Fimm

It Is Time to Talk About Influencers on Red Carpets and Why Hollywood Is Suddenly Obsessed With the Idea

For better or for worse, influencers have now become a staple of red carpets. After the 2026 Academy Awards, public opinion is trending towards “worse.”

Hired as one of three influencers to work the Oscars’ red carpet by Vanity Fair, Jake Shane’s questions for attendees were largely seen as disruptive and tasteless. It’s not the first time influencers have gotten a bad rap for red carpet antics, and if entertainment industry trends continue, it won’t be the last.

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