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James Moultrie

'It is not a game, it is a fight' – Lotto CEO gives insight into sponsorship struggle after finding temporary Tour de France solution

NEUHAUSEN AM RHEINFALL, SWITZERLAND - JUNE 20: Arnaud De Lie of Belgium and Team Lotto competes during the 88th Tour de Suisse 2025, Stage 6 a 186.7km stage from Chur to Neuhausen am Rheinfall / #UCIWT / on June 20, 2025 in Neuhausen am Rheinfall, Switzerland. (Photo by Tim de Waele/Getty Images).

Amid the struggle for sponsorship among lower-budget teams in cycling, one team boss has said the situation "is not a game, it is a fight," with the clock ticking on finding more funding for 2026 and beyond.

Arkéa-B&B Hotels confirmed on Wednesday that their two title sponsors would not be renewing for next season, putting them in the most dire position, but the likes of Alpecin-Deceuninck and Belgian team Lotto are also in the hunt for a new title sponsor.

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