It is safe to say that Lewis Hamilton – the seven-time Formula One world champion, who recently won the British Grand Prix at Silverstone – is an athlete well-versed in putting together a newsworthy trackside look (and with it, spawned a panoply of imitators, across the sporting world, in his wake). His paddock looks have spanned the colourful, the experimental, and the elegant, embodying what Dior calls a ’boldness and singularity’ which has won Hamilton his latest prize: a gig as Dior Men ambassador, which also sees him guest design a lifestyle collection arriving this October.
Announced this morning (15 July 2024), the news is a natural progression for Hamilton, who has been closely linked with Dior Men since Kim Jones took the helm in 2018, sporting a slew of custom looks by the designer (he also attended the house’s show this past January). ’Working with Kim and the talented team at Dior has been a dream,’ said Hamilton this morning. ‘I was honoured when he asked me if I’s like to do this with him. Our values and ideas are aligned.’
