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James Moultrie

'It has become untenable for us to continue' – Premier Tech terminate Israel-Premier Tech sponsorship despite name change

Israel-Premier Tech's Canadian rider Derek Gee (C) rides in the pack during the 17th stage of the 108th Giro d'Italia cycling race, 155kms from San Michele all'Adige to Bormio, on May 28, 2025. (Photo by Luca Bettini / AFP).

Canadian company Premier Tech has stepped down as co-title sponsor of Israel-Premier Tech with immediate effect, in spite of an incoming rebrand and change of name "away from its current Israeli identity", it announced on Friday.

Premier Tech has sponsored Israeli-Canadian billionaire Sylvan Adams' team since 2022, but said in a press release that things have now become "untenable" and that the main reason they sponsored the team in the first place has been overshadowed.

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