
Canadian company Premier Tech has stepped down as co-title sponsor of Israel-Premier Tech with immediate effect, in spite of an incoming rebrand and change of name "away from its current Israeli identity", it announced on Friday.
Premier Tech has sponsored Israeli-Canadian billionaire Sylvan Adams' team since 2022, but said in a press release that things have now become "untenable" and that the main reason they sponsored the team in the first place has been overshadowed.