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Louder
Louder
Entertainment
Bill DeMain

“It gets tiring doing the same thing. In this life, you gotta do what you want, you gotta let your mind and fancy flow free”: The epic story of Jimi Hendrix’s Axis: Bold As Love, the heart of the guitarist‘s Holy Trinity

The Jimi Hendrix experience posing for a photograph in 1967.

If you were to write a science fiction novel set in the year 1967, it would be hard to imagine a more captivating cosmic messenger than Jimi Hendrix. With a wild afro that looked like a shock of electrical wires, psychedelic duds streaked with hues from the Crab Nebula and a strange language that was part-philosophical rambling, part screaming Stratocaster, he came to London, dropping jaws wherever he went. And since aliens always arrive on earth with a manifesto to help humanity, Hendrix’s was called, with futurist bravado, Axis: Bold As Love.

He’d already grabbed everyone’s attention early that year with his band The Experience’s debut Are You Experienced. So the second album seemed the ideal vessel for a message. Axis was recorded in fits and starts amidst a hectic tour schedule that included over 180 international dates (including package outings with such strange bedfellows like The Monkees and Englebert Humperdinck), many TV appearances, and a landmark appearance at the Monterey Pop Festival. It was seen by Hendrix’s manager Chas Chandler and Jimi’s labels Track in the UK and Reprise in the US as a quick follow-up release, a way to keep the conversation going with fans and critics. Considering it was followed less than a year later by Jimi’s double-album masterwork Electric Ladyland, it’s not surprising that Axis has suffered from a kind of middle child syndrome. But middle children can go to extremes to get attention, and this one often sounded like it was tuned to a radio station on another planet.

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