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Pedestrian.tv
Pedestrian.tv
Entertainment
Alyssa Forato

‘It Fell Into Our Lap’: How A TikTok Trend Influenced Sopha Dopha’s Brand’s Viral Tank

TikTok Mimi PEDESTRIANTV

They say the customer is always right, and while I seriously beg to differ after working years in retail, sometimes they truly beat the brand when it comes to innovation. So when influencer and founder of clothing brand All For Mimi, Sophia Begg (AKA Sopha Dopha) realised her customers were intentionally wearing her best-selling tank top the wrong way, she realised something needed to be done about it.

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