When the It Ends With Us drama between Blake Lively and Justin Baldoni first started up this summer, the pendulum immediately swung against Lively. She had gotten too big for her boots. Her promotion of the movie missed the mark. Her press tour outfits were ‘cringe’. Much ado about nothing, really. But it stuck, because she’s a woman, and people love any excuse to hate on a woman.
Then, when Lively filed a legal complaint against her co-star and director Justin Baldoni in December accusing him of sexual misconduct and orchestrating an organised smear campaign against her reputation, a mass outpouring of public guilt swung the pendulum the other way.
