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The issue with It Ends with Us, the big-screen adaptation of Colleen Hoover’s romance bestseller, isn’t its lack of sincerity. It’s there in the tearful exactitude of Blake Lively’s performance, as a woman whose every step is traced by memories of a childhood spent in an abusive home, and her slow-dread realisation that those familiar patterns might exist in her current partner, Ryle Kincaid (Justin Baldoni, also the film’s director). That’s a worthy subject for film – how abuse hides in plain sight, and blinds its targets with the illusion of love.