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The Guardian - UK
The Guardian - UK
Lifestyle
Chloe Mac Donnell

It could set the industry back 50 years: fashion braces for impact of Trump tariffs

Models present a creation from the Prada Fall-Winter 2025/2026 collection during the Milan Fashion Week, in Italy, February 27, 2025
Models wear designs from the Prada fall-winter 2025-26 collection. There are rumours Prada could pause its pursuit of Versace until the stock markets settle. Photograph: Alessandro Garofalo/Reuters

First it was steel producers. Then automobiles. Now the fashion industry has been left reeling from Donald Trump’s announcement on Wednesday that he was imposing tariffs on more than 180 countries including severe levies aimed at some of fashion’s biggest manufacturing regions.

Trump’s “liberation day” tariffs included a 10% duty on all imports to the US but “worst offender” countries – those with whom America has bigger trade deficits – face a higher rate. Several of these are key to fashion’s supply chains. China, where everyone from Prada to Zara outsource production, faces a 54% duty. Vietnam, where more than half of Nike’s footwear was produced last year, will be subject to a 46% tariff. Pakistan, a key manufacturer of denim items, will be hit with a 29% duty. Bangladesh, where garment manufacturing makes up to 80% of its total exports, will be subjected to 37% levy, while the EU, which accounts for at least 70% of the global luxury goods market, will be hit by a 20% tariff.

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