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Advnture
Advnture
Dave Golder

Issey Miyake’s barefoot running shoe collaboration with New Balance will deliver “sensuous physicality”

Issey Miyake x New Balance MT10O 2.

Japanese fashion brand Issey Miyake is best known to most famous for its scents, but don’t worry, it's not releasing a new perfume called Eau de Trail Runner. 

Instead Issey Miyake has teamed up with New Balance to create a new barefoot-running-inspired shoe collaboration that – in wonderfully hyperbolic fashion – promises “sensuous physicality”. Well, that’s a new way of saying, “You can feel every stone.”

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