Asda, Morrisons and Selfridges will start selling a range of dolls ahead of Ramadan to help showcase the Islamic faith.
Singing Omar and Hana dolls which are based on a hit children's animation YouTube channel that has more than 1 million subscribers, are set to hit the shelves ahead of the holy month which begins next week.
The Desi Doll Company aim to showcase the Islamic faith and culture celebrating 'good characteristics and moral values'.
The company says its dolls and toys are designed to provide children with an 'enjoyable and educational experience that is both fun and informative'.
Founder and Director of Desi Doll Farzana Rahman said: "We are thrilled to be launching our range of unique toys in supermarket stores across the UK.
"Our products are designed to provide children with enjoyable and educational experiences when it comes to learning about the Islamic faith.
"With the arrival of our toys in Asda and Morrisons stores, customers now have the opportunity to discover our unique toys while doing their weekly shopping.
"We are also excited that our range is also available in the iconic Selfridges stores, allowing us to reach even more households with our products."
An Asda spokeswoman said: "New to Asda this year, ensuring there is something for the whole family, include Ramadan Countdown Calendars with celebratory chocolate treats inside (£3 or 2 for £5) and The Desi Doll Company’s innovative, bi-lingual soft plush talking Muslim dolls (£30) that speak and sing in English and Arabic, providing a fun and unique way for young children to learn about the Islamic faith.
"Asda is proud to work with and support these brands and business owners, who have incredible stories."
She added that Mr Rahman launched Desi Dolls in 2008 after noticing how the market lacked Islamic toys to teach children about religion and faith, in fun and interactive ways.
Mr Rahman added: “I left my banking career and designed Aamina and Yousuf.
"These are two interactive plush dolls that talk and sing when you press their hands, feet and nose.
"They teach children the basics of the Islamic faith in a fun and light-hearted way.”
Speaking about the listing in Asda, he added: "Having our toys in 150 stores across the UK means that our talking dolls can reach even more households. Asda customers now have the opportunity to discover our unique toys whilst doing their weekly shopping – how convenient is that.”
