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360info
360info
Entertainment
Ekky Imanjaya, Bina Nusantara University

Islam and box-office a match made in heaven

A new Islamic-themed film titled “Bismillah, Aku nikahi Suami mu” (In the name of God, I marry your husband) has just released in Indonesia. The title identifies strongly with its devoted audience. 

There has been a mushrooming of movies promoting Islamic values since the late 1990s when Indonesia’s Reform Era allowed a renewed religious freedom of expression. Many of these films have had substantial box-office success. 

Propaganda does not always have a negative vibe. From an Islamic point of view, there is actually a term which aligns with "propaganda".  Dakwah refers to preaching, not only in the traditional way but also via new ways of communication to spread Islamic values. Dakwah and propaganda have a similar tone.

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