IShowSpeed is putting his fans in a very strange position. They could end up chasing hidden soap briefcases, racing random strangers, or standing inside a store and barking at a Dr. Squatch display. And yes, there is real money involved. The YouTube star has joined Dr. Squatch for SPEEDRUN: Million Dollar Mission, a nine-week campaign with a $1 million prize pool. It runs from August 31 to October 31 across the US, Canada, UK and Australia. More than 4,000 Walmart stores and selected retail partners will act as challenge spots during the event.
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The IShowSpeed challenges are where things get weird
The campaign has 25 challenges, and some are very much built around Speed’s chaotic style. One task asks participants to challenge a random stranger to a footrace. Another asks them to bark at a Dr. Squatch retail display. There is no normal way to do this, apparently.
Fans have to record themselves completing a challenge, then post the attempt on TikTok, Instagram or YouTube. They also need to tag Dr. Squatch and use #MillionDollarMission. So the challenge itself is only part of the game. The entry has to become content too.
