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TechRadar

Craig Hale

Is your business not showing up in AI overviews? Trustpilot thinks it could be because you're not doing this one thing

Man using voip headset talking to customer.

Brands with no Trustpilot account only appeared in 1% of AI-generated answers
Review and trust platforms are the second-most cited source type
Relevance, recency and ranking are vital in a good GEO strategy

Trustpilot claims businesses could effectively be “invisible” in AI-generated answers if they fail to build visible trust signals through customer reviews and engagement, indicating a new post-SEO era.

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