Wix has come a long way since its early days of Flash-based websites with limited SEO capabilities. Today, it’s a powerful platform with SEO tools that can compete with the rest of the best website builders and content management systems. In fact, 82% of users have reported better Google rankings after using Wix’s SEO features, earning praise even from Google’s John Mueller.
Wix now offers a range of SEO tools, including customizable meta tags, URL structures, and AI-powered optimization. From the beginner-friendly SEO Wiz to advanced features like structured data markup and server-side rendering, Wix equips users of all levels with the tools they need for effective search engine optimization. Updates for 2025 include improved multilingual options, localized slugs, and deeper AI integration into SEO processes.
