Is Unity Software Stock a Buy, Sell, or Hold on Roaring Kitty Rally?

Unity Software (U) kicked off 2025 with a surprising boost, as its shares jumped over 10% in the first trading session of the year. The rally came after a cryptic social media post by Keith Gill, better known as “Roaring Kitty.” Gill shared a video clip featuring Rick James’ song “Unity,” once again showing his knack for stirring up market excitement through social media.

This sudden spike has brought Unity back into the spotlight after a rough 2024. The company’s stock dropped more than 30% last year, even as the S&P 500 Index ($SPX) gained 26.31%. To make matters worse, its competitor AppLovin (APP) skyrocketed by an incredible 700%, leaving Unity far behind.