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The Independent UK
The Independent UK
National
Barbara Ortutay

Is Twitter's new CEO heading toward a glass cliff?

Twitter Inc. Elon Musk Linda Yaccarino Jasmine Enberg JoEllen Pozner NBCUniversal
Copyright 2022 The Associated Press. All rights reserved

Less than two months into his $44 billion purchase of Twitter, Elon Musk declared that whoever took over as the company's CEO “ must like pain a lot.” Then he promised he'd step down as soon as he found a replacement “foolish enough” to want the job.

That person, Musk announced Friday, is Linda Yaccarino, a highly-regarded advertising executive from NBCUniversal. She'll start in six weeks. How long she'll last might depend on her pain tolerance.

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