There’s a spectre haunting social media. It’s hard to see but easy to hear — a singular synthetic voice known for narrating GRWM vlogs and Sephora hauls, which has now become the official accent of the endless scroll. Coined “TikTalk” or “Influencer Speak”, experts believe it might soon take over the IRL world, too.
Defined as a mix of uptalk, whereby a sentence ends when an upward lilt — like if the speaker was asking a question — and vocal fry, which is an ultra-low pitched, gravely tone favoured by podcasters, the artificial sounding voice has fast gone viral.
