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Livingetc
Livingetc
Olivia Wolfe

Is This the Most Expensive-Looking Color? Meet 'Phthalo Green', the New It Hue for Decorating Luxuriously

Image of a kitchen that has dark navy cabinetry. The built-in shelving has backsplash in a dark green marble that matches the material of the island. There are three black-and-white pendant lights hanging above the island and several minimal black stools positioned around one corner.

Somewhere along the way, dark jewel-toned greens became synonymous with refined luxury, elegance, and timeless taste. Yes, there are hunter-greens and rich emeralds, but there's also another specific shade that keeps popping up in both the world of fashion and interiors as of late, and I'm convinced this moody hue may just be the secret to a more expensive-looking home.

Phthalo, prounced 'THAL-oh, is a deep rich green that's making waves as the go-to color for luxury brand goods. Could this really be the most expensive looking color? "Phthalo Green has the deepness we associate with jewel tones, and jewels," explains Livingetc's color expert, Amy Moorea Wong. "We can all envisage European royalty bedecked in rich green capes and gowns, so it’s no wonder it has a dressed-up-for-the-occasion feel."

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