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Ideal Home
Ideal Home
Lauren Bradbury

Is this the most beautiful air purifier you can buy? Aesthetic air purifiers are the latest trend I’m obsessed with — and there’s a reason this one keeps selling out

Briiv air filter sitting on a marble kitchen counter with bottles and a cafettiere behind it.

Briiv, the UK-based air purifier manufacturer, has released the latest version of its eco-friendly and sustainable air filter, the Briiv 2 Pro Air Filter - and you might have already spotted it (or its predecessors) making the rounds on social media. After all, aesthetic air purifiers are in right now, and I don’t see them going away anytime soon.

Offering a terrarium-style aesthetic and the filtering power of 3,043 houseplants, this air filter uses renewable materials like moss and coconut fibre to compete with the best air purifiers out there. And with its sleek, natural style and its ability to rid your home of airborne pollutants and potentially harmful particles, it’s fair to say that it’ll be a welcome addition to any bedside table, kitchen counter, or living room.

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