You know the countdown to Christmas is officially on when the annual John Lewis Christmas advert lands. And, 10 days ahead of their usual release date, the ad is leaving a stream of tearful midlifers in its wake.
The John Lewis marketing team must've had a decent amount of former 90s ravers among their numbers; the middle-aged who sweated it out on the dancefloors in the days before mobile phones ruined everything and everyone stopped living in the moment - because this ad is simply made for us, those people of a certain age.
