Forget butter yellow. Spring’s most surprising color story might just be royal purple. At least, that’s the takeaway from Aimee Song’s new collaboration with Lulu and Georgia, where nestled among an otherwise soft, neutral palette sits the “Sutton Rug” — a deep, electric violet that feels like a refreshing curveball.
Of course, Aimee Song is no stranger to setting the curve. One of the original fashion bloggers — she launched Song of Style in 2008, just as the idea of digital influence was beginning to take shape — Aimee has spent the last 15 years orbiting the upper echelons of taste. She’s worn head-to-toe Valentino to fashion week, celebrated her baby shower courtesy of Dior, and has the kind of Rolodex that includes Alessandro Michele and Tiffany & Co. Naturally, she also has her own knitwear brand (Amiya), a consistent front-row presence, and a laidback coastal-cool house full of impeccably curated furniture to match.
