Is this London's most luxurious eco hotel?

The backstory

When it comes to defining the hospitality zeitgeist, there are few better in the business than Barry Sternlicht. The billionaire real estate mogul, and founder of Starwood Hotels, effectively invented the lifestyle hotel back in 1998 when he launched W Hotels. Taking its cues from music, fashion, art and design, the W brand was tooled to attract a new type of high-end consumer – younger, sexier and more creative than your average guest. Then, in 2015, Sternlicht set out to create another new market category. 1 Hotels, he announced, was to be the world’s first mission-driven sustainable luxury hotel group, with a planet-positive ethos informing every part of its operation.