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Windows Central
Windows Central
Technology
Kevin Okemwa

"Is this even legal?" A leaked pitch reveals marketing agency uses 'Active Listening' software to eavesdrop on calls and push curated Facebook and Google ads

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Getty Images 1473443406.

What you need to know

  • A market agency admits it listens to user voice data using its “Active Listening” software via smartphone microphones.
  • It's reportedly in partnership with Google, Facebook, and Amazon, and uses its software to channel the right ads to users.
  • As part of the agency's defense strategy, it claims that the disclaimer of its software is often included in the fine print of the terms of services agreement when downloading a new app or update. 
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