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The Guardian - UK
The Guardian - UK
World
Dan Milmo Global technology editor

Is the UK falling out of love with social media?

A wrecking ball smashes into a stone column holding up a thumbs-up social media 'Like' icon against a blue sky background
The rise of passive social media consumption, unease over the unearthing of ill-conceived historical posts and poor mental health are some reasons behind the drop. Composite: Artwork by Alex Mellon and Guardian Design. Source Photographs by Getty Images

Posting significant events in your life, from birthdays to weddings and promotions, is a social media staple. But Jenny, like many other Britons recently, has hesitated over contributing to the infinite scroll.

“I wouldn’t have even posted my wedding really,” she says. “But I had to because … There’s like an etiquette. Nobody else can post your wedding until you’ve posted. So my friends were like: ‘Please post, it’s been like a week.’”

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