Bluesky is often touted as the new Twitter. People have been flocking to the social media app amid Elon Musk's chaotic rebranding of Twitter to X, and the platform is starting to look more like the old Twitter. It already used blue as its brand colour, logically, and now it has a suitably friendly winged logo that feels a little like the late Larry the bird reincarnated.
The new Bluesky logo is more flutter than twitter: instead of a blue bird, it's a blue butterfly. The applications don't seem to be standardised quite yet, but the design is much simpler and more memorable than the previous cold and techy logo. It plays on the concept of the social butterfly as Bluesky opens up, strenghthening the idea that it will become one of the best Twitter alternatives.
