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Marie Claire
Marie Claire
Lifestyle
Mischa Anouk Smith

Is The It Girl Over? Fashion Thinks So

Nicole Ritchie and Paris Hilton.

Just under a year ago, New York Magazine dedicated an entire issue to the It Girl. Bianca Jagger! Grace Jones! Tina Chow! Carolyn Bessette Kennedy! Chloë Sevigny! The most stylish women of the last century had their cultural capital cemented in print. In a spin-off feature, The Cut claimed we were in an age of “‘It’ Girl Inflation”, which basically means everyone is an It Girl now. But if, thanks to social media, anyone can be an It Girl—which, given Main Character Energy’s stronghold, we arguably are—how can It Girls survive? 

Throughout history, It Girls have relied on a certain amount of aloofness; that “you can’t sit with us” energy has kept It Girls at a remove. They were inaccessible, and for the longest time, we, their humble serfs, were fine with that. Until now.

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