Over the past five years or so, there's been a trend of smartphones looking more alike than ever before, regardless of who makes them. Ultra-thin bezels on the front, a hole-punch cutout for the selfie camera, and some combination of glass, aluminum, and plastic.
The only real difference comes in the screen size, weight, and the camera array on the back. So when the Galaxy S24 was announced, it's pretty obvious why so much time was spent on the software, outside of Samsung bringing Titanium to the Ultra. Sure, there was also talk about how other materials are being used that are "safe for the planet," but let's be real, nobody actually cares about that.
