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Creative Bloq
Creative Bloq
Technology
Joe Foley

Is the closure of McDonald's CosMc's restaurants really a branding fail?

McDonald's CosMc's logo.

It's splashdown for McDonald's CosMc’s brand. The surprising space-themed offshoot has been scrubbed, and its remaining five stores and app will shut this month only a year and half after it launched into orbit in Ohio and then Texas.

Described as a "bold new beverage concept from the McDonald’s universe", CosMc's took off with as much fanfare as a SpaceX rocket launch, attracting long lines at the initial flagship store in Chicago when it opened.

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