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Al Jazeera
Al Jazeera
Business
Linah Alsaafin

Is the Booking.com reversal on Palestine corporate hypocrisy?

The West Bank has been occupied since 1967, and Israel has built illegal Jewish settlement across vast swathes of it [File: Raneen Sawafta/Reuters]

When the online travel agency Booking.com announced last month that it was going to designate Israeli settlements in the occupied West Bank as “occupied territory” and warning of “an increased risk to safety and human rights”, it was welcomed as part of a growing international recognition that the occupation of Palestinian land should not be ignored by businesses.

But, it was perhaps not surprising when, just as has happened in the past with other companies, it backtracked on September 30.

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