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Tesla (TSLA) is officially making its entrance into Saudi Arabia, launching sales later this month. While the electric vehicle (EV) giant has made inroads across the Middle East, the Gulf region’s biggest market has remained untouched — until now. In a country where EVs account for just 1% of total car sales, this marks a pivotal moment.
Tesla’s Riyadh launch event on April 10 will showcase its EVs and solar-powered products. A day later, pop-up stores are expected to open in Riyadh, Jeddah, and Dammam. Investments are already mapped out for 2025 and beyond. With this strategic expansion, the trajectory of TSLA’s stock is worth watching closely.