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The Conversation
James Obiegbu, Lecturer in Experiential Marketing and Management, Bournemouth University

Is Tesla’s sales slump down to Elon Musk?

Frederic Legrand - COMEO/Shutterstock

Over the past couple of years, the seemingly steady rightward drift of Elon Musk has culminated in actions and statements that have sparked broad controversy. Musk – visionary CEO of Tesla, SpaceX and founder of X Corp – is a man on a mission to get humanity to Mars. He is also the wealthiest person on the planet.

Most recently, these controversies include his endorsement and support of Germany’s far-right Alternative for Germany (AfD) party, gestures interpreted as a Nazi salute during Donald Trump’s presidential inauguration and accusations of election interference.

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