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ABC News
ABC News
Business

Is Tasmania still the Apple Isle? Growers crunch the numbers as domestic and export markets shrivel

Tasmanian apple television story from 1966

When the Duke and Duchess of York visited Tasmania in 1927 they were greeted in Hobart by a huge street arch made from apples that proudly read: "Welcome to Apple Land".

For about 100 years, Tasmania heavily marketed itself to the world as the "Apple Isle"  — an idyllic English farming Utopia —  to grow its apple exports and attract new residents.

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